3D Web Product Configurator

Who It's For

Custom furniture and accessories manufacturers — Those producing kitchens, wardrobes, sofas, doors, and windows with customizable options. Those with a catalog of hundreds of material, color, and dimension combinations impossible to show with static photos.

Window, cladding, and interior design companies — Those selling products where the customer must choose between dozens of color variants, surface finishes, and dimensional configurations.

Machinery and configurable equipment manufacturers — Those selling machines or systems with different options and technical configurations. Those wanting to reduce the sales cycle by letting prospects configure independently before contacting a salesperson.

Customizable product e-commerce — Those selling personalized clothing, accessories, gifts, custom-printed products. Those with a high return rate caused by discrepancy between the product image on the site and the product received.

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Problems It Solves

The manual quoting bottleneck

Every quote request for a configurable product requires a salesperson or technician's involvement. This creates a bottleneck that limits customer acquisition capacity and extends the sales cycle. A configurator with integrated quoting eliminates this: the customer gets the price in real time, without waiting.

The difficulty of imagining the result

For products with many variants, static catalog photos aren't enough. The customer needs to imagine how the burgundy sofa with brass legs would look in their living room — and often can't. The result is indecision, requests for additional samples, showroom visits, weeks-long sales cycle extension.

Returns and dissatisfaction

When the product arrives and doesn't match visual expectations, dissatisfaction and, in the worst cases, returns follow. A configurator showing accurate materials, colors, and real proportions drastically reduces this gap.

The impossibility of showing all variants

A kitchen with 20 colors, 5 handles, 3 countertop types, and 4 dimensions has 1,200 possible combinations. Photographing them all is impossible. Keeping them updated when finishes change is a nightmare. A parametric 3D model updates in minutes for all of them.

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Key Features

Real-time 3D visualization in browser

Web-optimized 3D models (WebGL/Three.js) running directly in the browser without plugins or apps. The customer rotates the product 360°, changes materials, and sees the result in less than a second. Compatible with all modern browsers, desktop and mobile.

Guided configurator with compatibility logic

Not all combinations are possible: certain colors aren't available on certain materials, certain options require other options. The configurator knows all compatibility rules and guides customers toward valid configurations, preventing selection of non-producible combinations.

Instant quoting

Every configurator choice updates the price in real time. The price list is integrated directly into the configurator logic. At the end of the configuration, the customer can generate a digitally signed PDF quote or proceed directly to purchase.

Updatable catalog management

A backoffice panel to update the catalog without technical skills: add a new color, modify a price, deactivate a variant. Changes propagate instantly to the configurator. No dependency on the vendor for every small update.

E-commerce and CRM integration

Saved customer configurations arrive automatically in the CRM as qualified leads with all configuration details. For e-commerce, the configuration is added directly to the cart with all specifications needed for production.

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Possible Integrations

• E-commerce: WooCommerce, Shopify, Magento, PrestaShop, custom platforms
• CRM: Salesforce, HubSpot, Pipedrive, custom CRM
• ERP/Production: automatic transmission of production specs to ERP
• Quoting: integration with existing CPQ software
• Catalog: synchronization with PIM (Product Information Management)

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Custom Software vs. Standard Solutions

SaaS configurator solutions like Threekit, Zakeke, or Cylindo offer configurable features but have structural limitations: monthly fees typically between €500 and €5,000/month, limited compatibility logic, restricted interface customization, and your 3D models and configurations stay on the vendor's platform.

A custom configurator built by Graffico is yours: unlimited compatibility logic specific to your catalog, interface identical to your brand, data on your servers. The initial investment is amortized in 12-18 months compared to equivalent SaaS fees.

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Timeline, Budget and Process

Timeline: A functional configurator with 5-10 products, including 3D models, takes 12-16 weeks. Larger catalogs or very complex compatibility logic require 18-24 weeks.

Budget: Projects start from approximately €18,000-25,000 for a basic configurator with few products. Complete solutions with extensive catalogs range from €35,000 to €80,000. No monthly fees: the configurator is yours.

Process: We start with visual prototyping of a single sample product. In 2-3 weeks you have a navigable prototype with a real product to validate the user experience before proceeding with the full catalog.