Case study

BMB

Since 2000 it has designed, built and installed telecom towers, radio links and steel structures.

Industry
Steel structures
Based in
Lissone (MB)
What we built
Website and SEO
The BMB website on desktop
The BMB website on a smartphone

Before and after

Solid foundations.

The previous website already had the basics: products, services, stock ready to ship and FAQs. What it lacked was room to show the technical work behind every tower.

  • A classic layout, with a slider and tiles
  • Technical data told in prose
  • No room for guides and articles
The new home page: “BMB Srl” and “L'altezza non si improvvisa.” over a photo of two towers in the mountains
The home page of BMB's old website: “Progettazione & Installazione” in a green shape, over a photo of a tower
BeforeAfter

Drag the line to compare before and after.

The goal

A website built to be found.

Rebuild the website from scratch, with a modern look and a touch of 3D, and build SEO around it: a clear catalog and a technical blog that grows every week.

  1. 01

    Restyling

    A new design, from the home page to the product sheets.

  2. 02

    A clear catalog

    Every product with its own page, photos and technical data.

  3. 03

    SEO and a technical blog

    Guides on the questions of people who design and install towers.

What we built

Precision, online too.

The towers, in 3D.

On the home page two 3D towers, drawn in thin lines like a blueprint, flank the text and slowly turn as you scroll. Further down, the products come up one at a time, with their data.

The BMB home page: “Ventisei anni a costruire ciò che tiene in piedi il segnale.” between two 3D towers, then the product showcase moving from one sheet to the next

3D tower model: “40 meter Radiotower” by rsg3tank, CC BY 4.0 license.

The catalog, sheet by sheet.

Every product has its own sheet: photos and clear technical data, such as heights, modules and certification. Stock ready to ship can be filtered by type and height.

  • Products
  • Product sheet, BM-75
  • Stock ready to ship

A technical blog.

The blog answers the questions of people who design, install and maintain towers: structural testing, seismic permits, foundations, galvanizing. Articles can be filtered by category, and new ones arrive every week.

BMB's technical blog: the featured article, then the cards filtered by Manutenzione and Installazione

The SEO you don't see.

Part of the work doesn't show on the website, but Google reads it: it's what helps every page be understood and found.

  • A title and description for every page
  • Structured data: company, services, articles, FAQs
  • A sitemap for search engines
  • Old addresses redirect to the new ones

Built with

  • Three.js
  • React Three Fiber
  • GSAP
  • Next.js
  • Tailwind CSS

The results

Showing up on Google.

The website shows up on Google for the company name and for industry searches such as “tralicci per telecomunicazioni” (telecom towers) and “torri autoportanti” (self-supporting towers), blog guides included.

  • Static testing
  • Bolted joints
  • Bracing

The website

Open an image to see it full size.

  • Home page, FAQs
  • Home page, site survey
  • History, since 2000
  • History, how we work
  • History, clients
  • Services
  • Products and works
  • Contact, the request
  • Contact, phone and email

The review

In the client's words.

“A team of two young talents in the field, well organized, skilled and focused squarely on the client's results. A great experience, innovative technical solutions and full satisfaction on many fronts. Recommended with full marks!”

Valter MalusardiBMBTranslated from Italian.
Read our reviews on Google (opens in a new tab)

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The Right Color website on desktop
The Right Color website on a smartphone

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