Case study

Right Color

An independent professional hair color brand, made in Italy.

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Industry: Hair color
Based in: Parabiago (MI)
What we built: Website and 3D scenes
Website: rightcolor.it (opens in a new tab)

The goal

Highlighting Right Color's style.

Rebuild the website from scratch and put front and center what sets Right Color apart: the caffeine formula and its all-Italian production.

01
Restyling
A new look in black and gold, from the home page to the last page.
02
The formula in 3D
Caffeine and the other ingredients can be explored in 3D.
03
Three languages
Website and catalogs in Italian, English and Spanish.

What we built

The product, center stage.

The ingredients, in 3D.

On the home page the formula's ingredients orbit around caffeine in a real-time 3D scene you can drag to rotate. Spheres and list respond to each other: hover an ingredient and its sphere grows while its description opens.

The caffeine 3D scene on the home page: the ingredient spheres orbit around caffeine and, on hover, grow and open their description

The range, by category.

The Products page gathers the range in cards you can filter by category, from coloring to styling; each product has its own page with the technical details.

The range
Category filters
The technical sheet

The roots, in 3D.

On the Company page, the card next to “La Qualità legata alle nostre Radici.” is a real-time 3D scene: as you scroll inside it, the blocks open up and a golden wireframe dodecahedron grows at the center.