Problem
Fitting a temporary campaign or launch inside the main website clutters navigation and makes it hard to measure the result of that specific initiative.
Tailor-made solution
Campaign & Product Launch Microsite
A small site dedicated to a single launch, event, or campaign, separate from the main website and fast to publish.
At a glance
Quickly see if it fits
Campaign & Product Launch Microsite is custom software for General, Events & Entertainment, Retail & Commerce, E-commerce, Hospitality & Tourism, Food & Beverage and Fitness & Wellness companies. A small site dedicated to a single launch, event, or campaign, separate from the main website and fast to publish. It centralizes data, reduces manual work, and creates an operational flow shaped around how the team actually works.
Solution
We build an independent microsite, with design dedicated to the initiative, specific tracking, and fast publishing timelines, ready to be taken down at the end of the campaign without impacting the main website.
Outcome
Campaign results measurable in isolation and clearly
Evaluate it if you have
- Campaigns that get lost among the main website's pages
- Difficulty measuring the return of a specific initiative
- Long timelines to publish a dedicated page for a launch with tight deadlines
- Campaign design that doesn't stand out from the rest of the website
What's included
6Creative direction shaped around your brand
We start from the brand's real identity, not a precompiled theme: Fitting a temporary campaign or launch inside the main website clutters navigation and makes it hard to measure the result of that specific initiative.
Information architecture and UX
Every page is structured around the visitor's real journey, to reach the action that matters without friction.
Performance, SEO, and baseline accessibility
Load speed, HTML structure, and SEO foundations are part of the project from the first wireframe, not a final add-on.
A CMS built for the people updating content
The site usually connects with Tracking and ad pixels, CRM or lead capture and Email marketing. The real connections are defined around the tools you already use.
Campaign results measurable in isolation and clearly
This outcome is translated into design choices, content, and technical details tailored to the brand.
Fast publishing, even with tight deadlines
This outcome is translated into design choices, content, and technical details tailored to the brand.
Essential FAQ
What is Campaign & Product Launch Microsite used for?
A small site dedicated to a single launch, event, or campaign, separate from the main website and fast to publish. In practice, it helps solve this scenario: Fitting a temporary campaign or launch inside the main website clutters navigation and makes it hard to measure the result of that specific initiative.
When is a custom website worth it compared to a template or no-code builder?
It's worth it when the brand genuinely needs to stand out, when solid performance and SEO matter, or when the website needs to integrate with specific tools (payments, CRM, bookings) that a generic builder handles poorly.
Which features can it include?
The base can include creative direction shaped around your brand, information architecture and ux, performance, seo, and baseline accessibility and a cms built for the people updating content, plus specific modules defined during process analysis.
Which tools does it usually integrate with?
Typical integrations include Tracking and ad pixels, CRM or lead capture, Email marketing and Social media. During analysis we define which connections to use around the existing tools and operating process.
How long does development take?
The path starts with "Audit campaign goal and channels" (3-5 days to map campaign goal and channels, involved data, and operational constraints.) and continues with "MVP a published, tracked microsite" (2-4 weeks to release a published, tracked microsite with pilot users and real data.).
How does the project start?
It starts with an analysis call, workflow mapping, priorities and core modules, followed by a technical plan with timeline and budget.
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