Case study

I'M Energy

A new electricity and gas supplier on the free market, for homes and businesses, with clear prices and real people who answer.

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Industry: Electricity and gas
Based in: Turin
What we built: Website and admin panel
Website: imenergy.it (opens in a new tab)

The goal

Energy, without the jargon.

A new website for a new supplier: explaining electricity and gas in everyday words and leading to an offer request in a few steps.

01
Plain words
Offers, bills and switching supplier with no jargon.
02
A guide
The I'M mascot leads the way from home page to offer request.
03
A few steps
The offer estimate is requested in four steps.

What we built

Understand, then choose.

A house to explore.

On the home page a house at night with four points to tap: electricity, gas, dual fuel and business. At each point the I'M mascot explains the offer and the card beside it changes.

The home page house: tapping the gas, dual fuel, business and electricity points changes the offer card

Switching supplier, in stages.

The How it works page tells the switch in four stages that slide sideways: activation, free market, continuity of service and the data you need.

The four stages of switching supplier sliding horizontally with the scroll

The estimate in four steps.

Postcode and type of user, supply, consumption, contact details: one step at a time, with the summary filling in beside it. No technical data needed to start.

The offer request form: postcode, home, electricity and gas, regular consumption, up to the contact step

Difficult words, explained.

Each offer is split into the moments when a question comes up, the bill is read area by area, and POD and PDR become two codes to find, not an exam.

The electricity offer in four moments
The bill, area by area
POD and PDR

A website the client runs.

Behind the website there is a custom back office: I'M Energy changes the most important information on its own, without touching the code or calling us.